THIS COURSE WOULD BE HELPFUL FOR ALL THE STUDENTS WHO ARE STUDYING FOR IBPS MARKETING OFFICER MAIN EXAM/UGC NET/SET EXAMINATION. THIS COURSE HAS BEEN CURATED BY THE INDUSTRY EXPERTS AND CONSISTS OF THE BEST CONTENT REQUIRED TO CLEAR THE ABOVE SAID COMPETITIVE EXAM. IT WILL BE COVERED THROUGH LIVE LECTURES,RECORDED LECTURES,DESCRIPTIVE NOTES,SUMMARIZED NOTES, DOUBT SESSION AND TEST SERIES. IT WILL COVER THE FOLLOWING SYALLABUS : INTRODUCTION TO MARKETING,MARKETING ENVIRONMENT,MARKETING MIX,MARKET SEGMENTATION,TARGETING AND POSITIONING,PRODUCT MIX AND NEW PRODUCT DEVELOPMENT. PRODUCT LIFE CYCLE,PRICING DECISIONS,MARKETING COMMUNICATION, DIRECT SELLING,ADVERTISING,SALES PROMOTION AND PUBLIC RELATIONS,BRANDING,PACKAGING AND LABELLING. DISTRIBUTION CHANNELS,CONSUMER BEHAVIOUR, MIS,MARKETING RESEARCH,MARKETING STRATEGIES,MARKETING CONTROL,EMERGING TRENDS IN MARKETING.